Gavin Newsom, Founder
Rick Riess, President/CEO
Hilary Newsom, Executive Vice President

GAVIN NEWSOM, Founder, PlumpJack Group
Gavin Newsom is a fourth generation San Franciscan who has rapidly excelled in both the public and private sectors since his graduation from Santa Clara University in 1989, with a Bachelor of Science degree in Political Science.

In 1992, Newsom opened his first business, PlumpJack Wines, combining his passion for wine and his driving entrepreneurial spirit. The PlumpJack Group portfolio has since grown to include the PlumpJack Cafe (San Francisco and Squaw Valley), PlumpJack Balboa Cafe, PlumpJack Winery, PlumpJack Squaw Valley Inn, MATRIXFILLMORE, two PlumpJackSport retail clothing stores, a second PlumpJack Wines in Noe Valley, Jack Falstaff, The Carneros Inn, a luxury resort in Napa Valley, FARM at The Carneros Inn, Boon Fly Cafe, The Orchard Residences at The Carneros Inn and CADE Winery.

"PlumpJack is about demystifying the wine buying experience and removing the intimidation factor, two elements that were in short supply in the wine world in 1992 when the store opened. Suddenly there was a place where consumers could learn about wines in a friendly, helpful atmosphere, where they could feel free to ask questions, where the selection was large and the prices fair, and where -- in homage to the store's Shakespearean namesake -- wine was once more associated with the spirit of fun and adventure. Slowly we're seeing others in the business take our lead because they realize that that's what the consumer wants," says Newsom. He believes that his inexperience was and is his greatest asset. "Inexperience allows us to throw out the tired, old way of doing business and approach things in a new and unique way, looking at it from a different perspective than anyone else."

On December 9, 2003 Gavin Newsom was elected the 42nd Mayor of the City and County of San Francisco. He was sworn into office on January 8, 2004 by his father, the Honorable William A. Newsom. Prior to becoming mayor, Newsom was elected three times to the San Francisco Board of Supervisors and served on the Board from 1997 - 2004. While supervisor, he worked with residents from every corner of the city to restore neighborhood parks, sponsored legislation implementing Rescue Muni's reform plan and helped put Municipal Railway on the road to recovery. While on the board of supervisors, Newsom was confronted with San Francisco's greatest challenge, homelessness. Newsom quickly rose to the challenge and emerged with the most comprehensive reform of homeless policy in a generation. Mayor Newsom continues to advocate bold ideas as the driving force of his administration. His administration draws upon San Francisco's greatest asset -- the diversity and the talents of its people -- to meet any challenges that face the City.


RICK RIESS, President & CEO, PlumpJack Group
Rick Riess, whose career has taken him to some of the world's most renowned hotel properties, brings 30 years of management success in luxury hospitality to his position as president and CEO of PlumpJack Group. Riess is responsible for the operations of all the company's businesses, including new business development, preparation of business plans and investment prospectuses; design and execution of capital plans; development and implementation of marketing programs and collateral; creation and execution of short- and long-term strategic plans; and the facilitation and implementation of the management leadership program.

With an impressive track record of success in both management and development properties, and a passion for impeccable service, great wine and memorable food, Riess is uniquely suited to manage the culinary and hospitality programs for PlumpJack Group and to guide the expansion of the company's resort portfolio.

Riess served for seven years as the Chief Operating Officer and Founding Partner of Auberge Resorts, developers and managers of world-renowned small luxury resorts that include Napa Valley's Auberge du Soleil; Esperanza in Cabo San Lucas, Mexico; Calistoga Ranch in the Napa Valley wine country; and The Inn at Palmetto Bluff in the low country of South Carolina. Riess was responsible at Auberge for all hotel operations, including food-and-beverage, spa and accounting, along with sales and marketing for four existing properties and four resorts under development. Riess was instrumental in opening Esperanza, Calistoga Ranch and The Inn at Palmetto Bluff, quickly establishing each property as a top resort in North America. While under his care, each of the four operating properties was ranked in the top 50 resorts in North America by various publications, including Conde Nast Traveler, which voted The Inn at Palmetto Bluff and Esperanza as the top two resorts in their respective countries.

Prior to joining Auberge, Riess spent four years as regional vice president for Grand Bay Hotels and Resorts' Western Division, where he oversaw properties such as The Boulders in Carefree, Ariz.; The Lodge at Ventana Canyon in Tucson; the Peaks Resort & Spa in Telluride, Colo.; and Carmel Valley Ranch in Carmel, Calif. Riess also spent 18 years with Hyatt Hotels Corporation, during which time he opened eight properties and worked at the Grand Hyatt Kauai, the Hyatt Regency Scottsdale and at Hyatt hotels in Texas, Maryland, Virginia, New Jersey and Florida.

Riess currently resides in Marin County, California.


HILARY NEWSOM, President, PlumpJackSport & Executive Vice President and Partner, PlumpJack Group
Hilary Newsom brings more than 15 years of retailing and management experience to her role as vice president and partner of the PlumpJack Group and President of PlumpJackSport. As Executive Vice President of the highly successful management company, Newsom is responsible for overseeing numerous day-to-day operations inherent to the management and marketing of the PlumpJack brand.

Newsom works closely with the Marketing Director on all aspects of the marketing department for each individual business under the PlumpJack umbrella. As such, she is instrumental in the design and implementation of all marketing materials, programs and initiatives that help to build and drive the brand. Primary responsibilities of her role also include creating the marketing plans for all the PlumpJack entities, administering internal marketing fundamentals to employees, creating and overseeing marketing budgets, merchandising, and buying for the winery tasting room, and generating and implementing PlumpJack events.

As the public figure and one of the spokespeople for the PlumpJack Group, Newsom is vocal in communicating business status and key messages of each PlumpJack group business to investors, journalists, and the general public.

Newsom is also responsible for assisting President and CEO, Rick Riess, on decisions regarding new business concepts, design and location. She has been instrumental in the conception, construction, and opening of four of the PlumpJack businesses, including the two PlumpJackSport Stores, Noe Valley Wines and the PlumpJack Winery. She will be an integral part of the design, planning and implementation of the planned expansion of the PlumpJack Squaw Valley Inn and Phase Two of The Carneros Inn.

In Winter 2002, Hilary launched PlumpJack into the apparel retailing trade with the opening of PlumpJackSport, an energetic, design-driven retail store that high profile clothing lines of Metropolis, Erin Snow, Rossignol, Salomon and MonCler.

A highly qualified merchant, with experience in several facets of the apparel business, she has worked for some of the strongest brands in that industry. Prior to joining PlumpJack, Newsom worked as a Merchandise Manager for the Women's Division for A/X Armani Exchange in New York. She gained immeasurable experience when based at the corporation's headquarters in Milan, Italy, where she created a new department for the Emporio Armani Division and held the position of Retail Sales Analyst. Newsom has also held positions with esteemed retail companies such as Donna Karan New York International Division and Banana Republic, a division of Gap Inc.

Passionate about philanthropy, Newsom is an energetic fundraiser for many charitable organizations in the San Francisco Bay Area. She currently sits on the board of the Northern California Cancer Center (NCCC) and has done so for the past three and a half years. Along with her husband, Geoff Callan, Newsom also created the annual PlumpJack/LINK Golf Classic, which benefits the NCCC's breast cancer research and education programs. Newsom has been profiled in Women's Wear Daily, PaperCity Magazine, 7 x 7 Magazine and San Francisco MODA. She resides in San Francisco with her two daughters and husband.

3129 FILLMORE STREET, SAN FRANCISCO, CA 94123
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